Products: Le Ragazze, Treccia, Psychedelic Flower

Valentina
Cameranesi

Valentina Cameranesi Sgroi has a background in product design and now is a freelance consultant and a creative director for a wide range of brands and magazines.

Valentina was born in Rome and began her career studying product design at Isia. Upon graduating, she had the opportunity to work in both the publishing industry and as illustrator in Italy and abroad. Following the international experience, Valentina went back to Italy and start working for Diesel Industries in the product design department.

She become lead designer of the newborn Diesel Home Collection, developing the lighting and furniture lines licensed by Moroso and Foscarini. Within Diesel Home Collection, Valentina had the opportunity to take on the role of art direction of product shootings and catalogs. Her personal work explores the relationship between the artificial and the natural, through various media, especially photography, video and ceramics.

Designer: Valentina Cameranesi

Treccia

Close-up of a braid, the concept of braiding is the base itself of the rug, emphasized and recreated to be an element of decor.
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Designer: Valentina Cameranesi

Psychedelic Flower

Inspired by the classic flower motif but in oversize scale, which makes it almost abstract. Colors inspired by Labisse’s and Magritte’s surrealism and by the silk-screen printings.
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Designer: Rosemarie Auberson

Le Ragazze

Abstract drawing of stylized female bodies soft shapes turning into painted backgrounds sand-black and gold colors in contrast ref 40s.
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